I send out a custom newsletter to over 2,300 emails daily. In the email there is a link to Resident Photos in Flickr. Instead of treating the link as a link, Hotmail uses "Active View" to display the pictures. This pushed our classified advertisers and announcements further down forcing the user to scroll at the onset of reading.
In order to display our Classified Advertisers more prominently, I found a post on stackoverflow which suggested shortening the url uses goo.gl service.
Worked like a charm!
